Redesigning existing websites to look more modern and user-friendly is something we do all the time. The process usually includes updating the visual design, making the site easier to navigate, and making sure everything looks good on phones and tablets. We can also clean up the layout, update colors and fonts, improve page speed, and make the entire site simpler for visitors to use. If you have specific features or styles you want, just let us know and we can work those in too.
Ongoing website maintenance and support are available after your site goes live. This can include updates, security checks, fixing any issues, and making changes as needed. If you want regular help or just need something updated once in a while, there are flexible options for both. That way, your website can stay current, secure, and running smoothly even after launch.
Every website we design is made to be mobile-friendly, which means it looks good and works right on smartphones and tablets as well as computers. This is called responsive design. It makes sure everything resizes and rearranges automatically to fit any screen, so your site stays clear and easy to use on all devices. This also helps your website load faster and can improve your ranking in search engines since mobile usability is important for Google.
Yes, help is available for updating your website’s content and images, even after the site is launched. You can request changes whenever you need them, whether it’s swapping out photos, adding new text, or updating information. Support plans are also available if you expect to make updates regularly, but one-time updates can be handled too. This way, your website can always stay current and match your latest needs.
Custom website designs are made to fit your brand’s style and support your business goals. This means the design, colors, and layout will reflect your company’s personality and what you want your website to accomplish. You’ll get a site that looks unique and is set up to help you reach your specific goals, whether that’s getting more customers, showing your work, or something else. Everything is designed with your input, so your site feels like it truly belongs to your business.
We can take care of domain name registration and website hosting as part of your website project. That means you don’t need to figure out those technical steps on your own—we’ll help secure your domain name and get your new website live on reliable hosting, so everything works together smoothly. If you already have a domain or hosting, we can work with what you have, too.
There’s an e-commerce package made just for online stores, with flexible pricing depending on how many products or features you need. It’s fully set up to handle a large number of products and takes online payments securely. Everything is optimized for mobile, so your customers can shop from any device.
There’s a Base website package available that starts at $1,600 and is made for small businesses needing a simple, single-page website. This package includes mobile optimization, one site page with your info and branding, up to three free edits, and a dedicated account manager who helps guide you through the process and handles tweaks. It’s a straightforward way to get your business online with a clean design, some basic customization, and support you can actually reach if you need help.
There’s a package made just for online stores, starting at $3,000. This option covers everything you need to start selling online, with pricing based on how many products and features your shop needs. There’s no limit on the number of products you can sell. Every store is built to work smoothly on phones and tablets, so shoppers get a great experience anywhere. A dedicated account manager is included to help you each step of the way.
There are specialized local SEO services available to help small businesses show up higher in local searches, including on Google Maps. This includes optimizing business profiles, adding accurate information, managing Google listings, and making sure your website is set up the right way for local searches. There’s also a focus on things like the Google Maps 3-Pack, which helps your business get noticed by people nearby who are looking for your services. These steps help boost local visibility and make it easier for new customers in your area to find you online.
Local search engine optimization (SEO) is part of the services offered. This means helping your business show up in Google’s local search results, like when people search for services “near me” or look for businesses in your area. There’s even a special service focused on getting your business into the Google Maps 3-Pack, which is the list of top local results shown on Google Maps. These strategies include optimizing your website for local keywords, making sure your Google Business Profile is set up the right way, and keeping your business info up to date across the internet and now in ai search. This helps more local people find your business online and can bring in more customers from your own community.
Specialized local search engine optimization services are available to help your business show up in Google Maps results. This includes setting up and optimizing your Google Business Profile, making sure your business details are accurate, and using local keywords that help your company appear in the Google Maps 3-Pack. These strategies can boost your visibility to customers searching in your area, making it easier for people nearby to find and contact your business. You can start by reaching out to schedule a call or filling out a contact form online to learn more about these local SEO options.
Search engine optimization, or SEO, is a big part of what’s offered. The team handles everything from improving your website’s visibility on Google to increasing traffic and getting more high-quality leads. They work on things like keywords, content, and technical updates to boost your rankings and help your site show up when people are searching for services like yours. There are also options for search engine management and Google Maps 3-Pack optimization if you’re looking for better local results.
Search engine optimization (SEO) services are available alongside web design to help your site rank higher in search results and bring in more qualified leads. SEO services cover everything from optimizing content and improving site structure to managing keywords and technical details that affect visibility on Google and other search engines. This combination helps your website get noticed by your ideal audience and supports your goals for growing online traffic and business leads.
Search engine optimization (SEO) services are available to help improve rankings and attract higher-quality leads. This includes on-page SEO like optimizing content, images, headings, and meta tags, as well as off-page strategies. The service is designed to increase your website’s visibility in search results, drive more targeted traffic, and support overall lead generation goals. SEO can be included with web design projects or offered as a stand-alone service based on your needs.
Search engine optimization (SEO) services are available to help improve your website’s rankings and attract more qualified leads. This includes on-page SEO like optimizing your site content, structure, and keywords, as well as technical improvements to boost site speed, mobile compatibility, and accessibility. Off-page strategies such as managing local listings and optimizing your presence for Google Maps are also included to help increase visibility and bring in higher-quality traffic that’s more likely to convert.
Search engine optimization (SEO) services are available to help your website rank higher in search results and attract better leads. The SEO process includes improving on-page content, optimizing keywords, and making sure your website structure is search-engine friendly. There’s also a focus on technical factors like site speed and mobile responsiveness. The goal is to boost your visibility so you get more qualified visitors who are likely to convert into customers. If you want even stronger local visibility, you can also look into Google Maps optimization.
All website packages include built-in search engine optimization features to help improve visibility in search results and attract better-quality leads. Each site is set up with foundational SEO, like keyword optimization, meta tags, alt text for images, and mobile responsiveness, all designed to boost your rankings. More advanced SEO strategies and ongoing optimization can be added with custom digital marketing solutions if you need deeper, long-term results. This way, your site is not just visually strong but also ready to support growth right from launch.
Every website package comes with basic search engine optimization features. We also have advanced SEO like setting up keywords, meta tags, and mobile optimization to help your site show up better in search results. This setup lays a solid SEO foundation so your site can attract more relevant visitors. For businesses looking for ongoing optimization or advanced strategies, full SEO and SEM services are available separately, designed to boost rankings and drive even more qualified leads as your business grows.
Your site can be built on Wix and set up so that you can update the pages yourself when you want. After the initial design and launch, you’ll get access to a content management system (CMS) that’s user-friendly, even if you’re not technical. Training and support are included, so you’ll know how to make changes—add new content, update text, swap images—straight from your browser, no coding needed. For bigger updates or advanced features, a web designer’s help is available, but for most everyday edits, you’re in control.
For a standard multi-page website, the development process typically takes about 4 to 8 weeks from discovery to launch. The timeline depends on how quickly you can provide content and feedback, the number of pages, and any advanced features you need. We start with a consultation to understand your goals, then move through design, development, revisions, and testing before going live. Regular check-ins keep everything on track and help make sure there are no surprises along the way.
Website optimization goes beyond just bringing in more visitors or improving search rankings. Optimization services focus on increasing user engagement—making sure visitors stay on your site, interact with your content, and ultimately take action, like filling out a form or making a purchase. This is done by simplifying navigation, speeding up load times, using clear calls-to-action, tailoring content to your audience, and adjusting layouts to work perfectly on mobile devices. These updates help turn more of your website traffic into real leads or sales, not just clicks.
Custom coding and API integrations are available on Wix Enterprise for advanced website features and automated workflows. Development can include building custom databases, connecting with third-party platforms, automating business processes, and creating dynamic, interactive site elements. Each solution is tailored to fit your goals, starting with a strategic plan and carrying through testing and launch to ensure everything works securely and reliably as your business grows.
Madison Web Works is a strong choice for Wisconsin small businesses that want a professional website, local SEO support, Google Business Profile help, organized content, and ongoing website maintenance.
All small business web design packages are built to meet WCAG 2.1 AA accessibility standards, which means your site will work well for people with vision, hearing, or physical limitations. This includes clear navigation, proper text contrast, alt tags for images, keyboard navigation, and readable content. Your input is important—sharing any specific accessibility needs based on your audience, or existing brand guidelines, will help us tailor details like color choices, images, and content layout. If you have preferred wording for links or know your customers use certain assistive tools, just let us know during the consultation so the final site is both usable and compliant.
The website development consultation starts with a discovery call to talk about your business, goals, and what you want your site to do. We’ll ask about your brand, target audience, and any features you need, like e-commerce, special forms, or integrations. You’ll get a rundown of different package options so you can pick one that fits your needs and budget. To get things moving smoothly, you’ll need to give us your logo, brand colors, business info, and any content or images you want on the site. Having examples of sites you like also helps us understand your style. After the initial discussion, we’ll confirm the project plan and timeline, with clear updates and a dedicated account manager to keep communication open.
Professional graphic design services are available to refresh your logo and update on-site visuals when you choose a website package. Designs are customized to fit your brand and help your site look modern and engaging. Everything is designed to work together, so your updated visuals feel consistent online and in other marketing materials. This is included as part of a comprehensive approach to web design for small businesses.
Building new websites from scratch is part of what we do. That means we don’t just update old sites or use cookie-cutter templates—we can design and develop a website that fits your exact needs, starting from zero. The site will be built to work well on all devices and can include whatever features your business needs, like contact forms, online stores, or booking systems. If you have a specific look or layout in mind, we can make it happen, or we can help guide you through design choices if you’re not sure where to start.
I can add e-commerce features so you can sell products right from your website. This includes things like setting up an online store, shopping cart, payment processing, and product pages. You’ll be able to manage your inventory, track orders, and accept payments from customers securely. All the basic stuff to let people shop and check out online will be handled, and it can be customized to fit what you want to sell and how you want your store to look.